Google Now Enables Anybody To List & Sell Goods For Free; Questioned Domination in Ecommerce of

The retail industry poses several challenges with the physical shops closing down owing to the COVID-19 pandemic. There is also an increase in demand for non-essential products such as clothing, games, and home goods. Google is making a change to its search product offering. This means that the unpaid listings will be picked by algorithm and will dominate results displayed on the Google Shopping tab instead of mostly paid product listings.

by Hari Aditya

Updated: Apr 23, 2020 11:34 IST

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Google in ECommerce Industry

This move by google presents as an opportunity for struggling businesses to reconnect with consumers, regardless of whether they advertise on Google. Google's President of Commerce division, Bill Ready wrote in the blog post, "In light of these challenges, we're advancing our plans to make it free for merchants to sell on Google." He also said, "With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship but are less discoverable online."

The search results on Google's shopping page will be introduced as per the blog post at the start of next week. The search results would instead consist mainly of free listings instead of charged ones. Such reforms take place in the United States by the end of April. Ready read, "The aim is to expand this globally before the end of the year. Our help center has more details on how to participate in free product listings and Shopping ads."

With millions of people stuck at home and many physical stores shut down or with heavily restricted access, online shopping has seen a huge boost.

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