JioMart goes Live after Getting a WhatsApp number

Reliance's tie up with WhatsApp means it gets direct access to WhatsApp's user base of over 400 million. Check out more details here.

Updated: Apr 26, 2020 16:23 IST

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Monika

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JioMart is now Live on WhatsApp.

Three days after Reliance Retail signed a commercial accord with Facebook's WhatsApp to further the reach of its online venture JioMart, the retailer went live in the suburban Mumbai areas of Navi Mumbai, Thane, and Kalyan.

Customers need to add JioMart's WhatsApp number 88500 08000 on their phone to order from JioMart. JioMart will send a link to the customer which will be valid for 30 minutes. By clicking on the link, the user will be directed to a new page wherein the details of the customer's address and phone number should be provided. Post this, the catalogue of products available will be given to order from. Products available include Sundry brands and Reliance Retail's own private labels.

Once the final order is placed, it is shared with the local Kirana store on WhatsApp. The customer receives a notification with the order, and the Kirana/JioMart store details on his number. The customer will also receive an alert once the Kirana bills the order.

Currently, the only payment option available is cash, and the customer has to pick up his order from the store.

Reliance Retail Ltd, the retail arm of Reliance Industries Ltd, had last December soft-launched its new commerce venture named JioMart. Calling itself "Desh Ki Nayi Dukaan," JioMart is currently catering to online shoppers in the suburban Mumbai areas of Navi Mumbai, Thane, and Kalyan.