Reliance-Backed Fynd launches Corona Sticker game to create Covid-19 awareness

On Monday, the Fynd retail gaming platform declared a new, hyper-casual game named 'Corona Striker' as part of its social initiative "Save the World" to spread awareness of coronavirus disease.

by Niranjani Jesentha Kumari Prabagararaj

Updated: Apr 13, 2020 17:54 IST

Article continues below advertisement

Corona Striker

Throughout the game, the player is battling the virus monster to prevent the infection from taking over the globe. In the game, the COVID-19 social awareness messages are weaved in to convey safe self-care practices to the engaged player.

"With 'Corona Striker,' in an appealing framework, we are sharing socially relevant information to encourage more people to practice social distance and stay safe and healthy," said Farooq Adam, co-founder at Fynd.

The game is totally ad-free, the company states. The Corona Striker design was developed by the Applied Machine Learning (AML) team at Fynd. The team is focusing on developing Fynd's AI-based systems and recently introduced products like EraseBG, GlamAR, etc. that re-imagine eCommerce and retailing. Fynd's Principal Architect Pradeep Tiwari, in a statement, said: We want people to have a positive experience and be receptive to contact about disease prevention. Protection Status