TikTok develops as one of the most downloaded social media app

Social media downloads on iOS and Google Play during the lockdown in India in the first week starting March 22 went up 20%, exceeding over 49 million new downloads, the mobile and data analytics company said.

by Sabiya

Updated: Apr 06, 2020 15:51 IST

Tags: App News Tech
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ByteDance-owned short video app TikTok is the most downloaded app in India in the social media category during the government enforced lockdown to battle Covid-19. That followed by WhatsApp and Facebook, data shared exclusively with ET by app analytics firm App Annie showed.

Prime Minister Narendra Modi announced a 21 -day nation lockdown on March 24, which is to end on April 14. Excluding gaming apps, AajTak Living Media, Zoom Cloud Meetings, Zoom Video Communications, Video OneSmile, Instagram Facebook, Jio TV Reliance Industries, and Amazon Prime Video Amazon were the most downloaded apps in India.

Compared to the previous week starting March 15, AajTak and Zoom Cloud Meetings jumped 56 and 54 places respectively in terms of rank. The San Francisco-headquartered App Annie said news apps, video conferencing calls, and entertainment apps gained significant momentum during the lockdown in India.

 

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